Little Library was born from my curiosity about a lending library I saw on my block. Always hesitant to look inside, I thought there just had to be a better way to offer books to people. After researching and interviewing, my hypothesis that browsing online and GPS locating would increase usage was supported. I also realized that rather than reinventing the depositories it made sense to leverage the existing infrastructure of all these lending libraries already in place with “stewards” already tending to the contents. This first phase addresses a single user flow of finding a library close by and selecting a book based on reviews and description. I even added a “recommend” to the end of the flow.
Veloz is a new California-based nonprofit organization, founded by industry experts to bring public and private sectors together to advance the electric car movement. Veloz brings the right expertise to lead the way toward California’s transportation transformation. While the organization, name and mission are new, Veloz is driven by seasoned veterans who know the people, partnerships and actions it takes to increase electric car adoption.
After creating the logo lockup for the Electric for All campaign I designed and built a quick website electricforall.org using Weebly’s tools. There is now money in the budget to build this from scratch to include the backend analytics so I am now in the process of a redesign that will benefit from no restrictions.
College Copilot is a website that helps students through the, often daunting, process of applying for school. I was tasked with branding, design and UI.
What happens when a small ad agency in San Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the SFMOMA collection and encourages visitors to "See them both."
See a write up of our work in Communication Arts.
The brief is simple: Raley’s wanted to increase usage of their savings program. We photographed people with their favorite foods to let customers know that they can save money on foods they already buy.
Photography by Cody Pickens
Asana was looking for a small, San Francisco ad agency to help acquire new users and to help establish what the Asana brand stands for. And as we worked together, it became clear that the best way to tell the Asana story was to tell it through the companies that use Asana software. Taking cues from the checkmark that appears when a task is completed, we employed the icon throughout.
I began at Restoration Hardware on a 6-month contract to work on the holiday catalog. I stayed over 8 months before moving to the Web Creative team, where I was charged with keeping the collection galleries up to date. Eventually my role evolved into designing and coding emails for several of the RH brands (Baby&Child, RHTeen and Outlet). I worked closely with my east-coast colleague to provide emails, landing pages and banner ads for the Outlet brand. Because of the level of production was challenging, I learned to work quickly and economically.
My relationship with 111 Minna Gallery goes back 10 years. They really are one of the last bastions of local artists. Over the years I have worked with the curator to create hundreds of promotional pieces for their monthly art exhibits. There are a lot of card-stock flyers, some magazine ads (Juxtapaose, Hi-Fructose, SFAQ, etc) and digital banners. The challenge is creating a new piece based on my interpretation of the show’s title and the artwork to be shown. Since we always prominently display pieces that will be in the exhibit I explore ways to compliment the art without outshining it.
The Sharks needed something simple: to fill more seats. Our approach was to have the Sharks reciprocate the support that their avid fan base has always shown with this concept: You Cheer for Us, We Cheer for You. The idea would have the Sharks players show up in everyday-life to cheer on the fans in their jobs. The TV spots earned an Emmy. My supporting graphic approach (limited to in-game shots) was to dramatize the photographs with a moody, spotlight treatment. Each season I would evolve the look while keeping in the same general style. As they head into the playoffs each year I created a new logo and a new look.
I am infinitely curious about emerging software that takes art to the next level. In case you are wondering what I do in my spare time, I make stuff like this. Creators gonna create.
Red Door Coffee was born out of a personal project I was working on called Red Machine Coffee. It was chosen by the client and evolved into the current Red Door Coffee. The shop, located inside 111 Minna Gallery, needed branding that acknowledged its roots. The reflection on the cup is a distorted version of the 111 Minna Gallery logo.
The SAP Center, aka The Shark Tank, is a large venue in San Jose. As part of our Sharks account, we do some advertising for the center itself. All layouts and retouching were under my charge.
Klay Thompson reads the newspaper before every game. It's his pre-game ritual. So when the Bay Area News Group asked us for a campaign to increase readership with a younger demographic, we just had to tell Klay's story.
Opendoor takes the process out of the home-buying process. We simply needed to remind home buyers just how arduous that process is. I art boarded the TV spot and created some OOH and digital assets.
The client wanted a mark that would feel high end and a bit sophisticated to reflect her expanding business and high-paying clients. I drew inspiration from the 3 elements in “Co.” to create a monogram that feels like a dinner plate or a banquet table, or even a ring.